1/2/2023 0 Comments Blair witch project budget![]() The late 90s saw the release of many horror films with extravagant budgets, but historically no other film released that year had a greater impact to the market than The Blair Witch Project. This film’s unique creation of horror sub genre, maverick viral marketing techniques, and use of innovative technologies such as the Internet helped it pioneer budget film making, and its cult status as well as replication throughout modern films proves its lasting effect on the film industry. The Blair Witch Project(1999) was a highly conceptualized film driven by the viral marketing and distribution of its found footage storyline as non fiction events. ![]() The film used the perception and seriousness of reality to make a larger impact on the market than their budget would have suggested was possible. These techniques allowed the low budget film to differentiate itself from other Hollywood films and connect with a huge target audience on a more personal level. ![]() It paved the road to its own success by focusing on a highly conceptualized novel plot line, using marketing and distribution techniques such as its web and media presence, and a viral concept of true story telling previously unheard of in the industry. The Release of The Blair Witch Project marked the first successful high concept film in a new sub genre called “found footage”, and defined a new era of horror film promotion. Other genres were taking over using novel ideas of technology with The Matrix(1999), Star Wars: Episode I-The Phantom Menace (1999), and psychological thrillers Fight Club(1999) always employing grandiose scenes of action as a main storyline. ![]() The Blair Witch Project: The Marketability of Realityīy 1999 the horror genre had lost its sting, becoming bland with films driven by large budgets that produced generic story lines and previously played out tales of haunted houses. ![]()
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